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Prominent Christian dating service forced to provide homosexual dating services -- accused of violating "anti-discrimination" laws in New Jersey!

Also must advertise on gay media outlets

November 21, 2008

We've seen it happening in Canada. But no one ever thought this would ever happen in America.

The Christian-based dating service eHarmony.com has been forced by the State of New Jersey to cater to homosexuals. It must create a new website with male-seeking-male and female-seeking-female options. eHarmony must also advertise their new website in homosexual media outlets. In addition, eHarmony must pay the State of New Jersey $50,000 to cover the state's expenses in prosecuting them, and also pay $5,000 to the homosexual who sued them!

A homosexual man in New Jersey, Eric McKinley, filed a complaint with the New Jersey Attorney General's Division of Civil Rights against eHarmony.com, charging the company with violating the states anti-discrimination laws by not catering to homosexuals. The state tribunal found that "probable cause" existed and eHarmony was forced to settle and sign an agreement.

The settlement includes, according to the Attorney General's website:

  • eHarmony, Inc. will post photos of same-sex couples in the "Diversity" section of its Web site as successful relationships are created using the company's same-sex matching service. In addition, eHarmony, Inc. will include photos of same-sex couples, as well as individual same-sex users, in advertising materials used to promote its same-sex matching services

  • eHarmony, Inc. will revise anti-discrimination statements placed on company Web sites, in company handbooks and other company publications to make plain that it does not discriminate on the basis of "sexual orientation"

  • the company has committed to advertising and public relations/ marketing dedicated to its same-sex matching service, and will retain a media consultant experienced in promoting the "fair, accurate and inclusive" representation of gay and lesbian people in the media to determine the most effective way of reaching the gay and lesbian communities.

More information:

     Reuters article: Suit forces eHarmony to offer gay dating service

     Press Release by New Jersey Attorney General

     Text of the settlement between eHarmony and State of New Jersey

     Wall Street Journal explanation of the settlement

What can anyone say about this? It's hideously Orwellian. It's madness. We have lost our rights as Americans. No one would have ever dreamed that something like this could happen here.

This is exactly what the homosexual movement had in mind when they pushed so hard a decade ago for Civil Rights laws to include "sexual orientation". Pro-family groups tried to warn people but most (and especially legislators) wouldn't take it seriously. And it won't end here. The homosexual movement is just getting started.

MassResistance believes we must all stand up to this kind of totalitarianism. We will continue to do so no matter what. We will never back down.